In this course, the why, what and how of digital business  and suply chain models will be explained together with several examples of companies failures and successes in their aim to use digital technologies to improvd existing or create new value propositions to their customers / users. After explaining why enterprises must transform their current business models to cope with the challenges of the modern digital economy, a five-model-framework will be introduced to enable digital transformation. Students will then apply this framework in a company of their choice related to the supply chain.

At the end of the course, students will:

• Understand why enterprises must transform better and faster along their strategy journey by leveraging the power of data to create value in their supply chains.
• Understand what makes a business grow in value and how co-creation, innovation, service design and digital transformation contribute to it.
• Understand how to successfully navigate from strategy-to-execution to achieve business transformation that delivers value to customers, partners and stakeholders in the digital business ecosystem.
• Apply a five-model-framework to support a real case of business transformation in the digital economy.

Attendance of minimum 80% (or 4/5 sessions) is mandatory.

• Lectures
• Case studies
• Discussions

1. (Individual) Class Participation During the Sessions: 10%

Students are expected to be prepared for the in-class case study discussion. Class participation will be based on students' ability to answer lecturer's questions and/or contribute to course discussion. No participation will be graded with "0"

2. Group Assignments:

2.1. Assignment by Dr. Ioanna Falagara: 20%

Students will develop a new  digital-based business and supply chain idea for a company of their choice, using five models, requesting funds from investors. The resulting concept should address client's problems, have a logical flow, be factual, include concrete recommendations. Students should write a report and also present it in 10 minutes pitching the business ideas they developed. 

2.2. Assignment by Dr. Adel Aazami: 20%

Each group will present two chapters of a newly considered book in 10 minutes in class. The other students and the instructor will ask questions and participate in a discussion to create a learning synergy. The students will get more knowledge about digital business models from other references.

3. (Individual) Final Exam: 50%

Grading scale:

- Excellent (1): 90% - 100.0%

- Good (2): 80% - <90%

- Satisfactory (3): 70% - <80%

- Sufficient (4): 60.0% - <70%

- Fail (5): <60.0%

Incoming students- You may send an email to the institute's secretary for registration to reserve your spot. sekretariat.itl@wu.ac.at

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• Before and after class
• By appointment via email