This course explores the intersection of international business and the sports industry, with a particular focus on football. Students will examine how clubs, leagues, and organizations expand internationally, the role of data and analytics in player transfers, and the commercialization of sports through sponsorship, broadcasting, and merchandising. A key focus will be on digital business models, including Web3 applications and blockchain technology in fan engagement. The course will also address international business theories and how they apply to the sports sector, covering concepts such as the Uppsala Model, Network Theory, and the Eclectic Paradigm. Additionally, students will gain insights into financial strategies, regulatory challenges, and ethical considerations in the global football business.

By the end of this course, students will be able to:

• Understand the key business models in the global sports industry and evaluate their effectiveness.
• Apply data science and analytics to assess player performance and transfer strategies.
• Analyze internationalization strategies of football clubs and leagues using international business theories.
• Assess the impact of digital innovations, including blockchain and Web3, on fan engagement and revenue generation.
• Identify cultural and regulatory challenges in global sports expansion and develop strategic solutions.
• Critically reflect on financial, ethical, and institutional aspects of the international sports business.

The course combines theory with practical applications through a mix of lectures, case studies, and hands-on project work. Sessions will include interactive discussions on key business models, guest lectures from industry professionals, and group exercises where students will develop strategic recommendations for clubs, leagues, or emerging sports ventures. Real-world case studies—from Premier League expansion to the role of blockchain in sports—will provide a foundation for critical analysis. Students will also work on a final project, applying international business concepts to a sports-related business challenge. The course emphasizes active participation, strategic thinking, and the ability to translate theory into practice.

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