This course builds upon the foundational knowledge acquired in the "International Business Foundations" course, moving beyond theory to develop practical application skills. The course is designed to help students apply theoretical concepts to real-world business scenarios, equipping them with tools to navigate the complexities of international business. Students will engage in a mix of lectures and interactive presentation sessions to develop critical thinking and problem-solving abilities.

At the end of the course, students will be able to:

• apply, critically discuss and evaluate the content of International Business (IB) as covered in the lecture “Foundations of International Business“ as well as other related aspects.
• assess and analyze real-life management situations in a complex international business context.
• connect different IB topic areas and key IB concepts in a holistic way.

Additionally, students will be able to:

• organize themselves in a diverse team setting and divide work among the different team members.
• present clearly and convincingly in front of an audience.
• give constructive feedback on others’ presentations.
• think outside the box and apply divergent thinking in structuring and solving case studies.
• formulate tasks independently, develop problem solution approaches and deliver well-structured recommendations based on given case studies in both oral and written form. 

As this is a highly interactive class, full attendance is compulsory. Students may miss one session, but class participation forms a significant part of the final grade, meaning absences will impact grading. If a student misses more than one session, they will be deregistered from the course.

There are no compensatory tasks/submissions, except in the case of documented illness.

The course employs a dynamic and interactive approach to learning. Content sessions revisit key international business concepts with a strong focus on practical application, incorporating real-world case discussions and mini case studies. Presentation sessions require students to collaborate in teams, analyze cases, deliver structured presentations, and integrate peer feedback from an international business perspective. Throughout the course, in-class discussions encourage active participation through critical questioning, debates, and interactive exercises to enhance comprehension. Students receive written and oral feedback from both lecturers and peers on their presentations and are expected to apply this input to improve future work. Finally, the course concludes with a final exam, where students review and consolidate their learning through an assessment of course materials.

Your final grade is composed of 55% individual assessment and 45% group grading:

Individual Assessment (55%)

• Peer Rating: 10%
• In-class participation: 15%
• Written feedback: 5%
• Reflection paper: 5%
• Final exam: 20%

Group Assessment (45%)

• Group Assignment 1 (Presentation): 10%
• Group Assignment 2 (Presentation): 15%
• Group Assignment 3 (Presentation): 20%

Grading Scale:

• ≥ 90%: 1 (Excellent)
• ≥ 80%: 2 (Good)
• ≥ 70%: 3 (Satisfactory)
• ≥ 60%: 4 (Pass)
• < 60%: 5 (Fail)

Information on the Use of Artificial Intelligence Tools

Students must adhere to the university’s academic integrity policies, with general guidance available here. Any form of cheating, plagiarism, or academic dishonesty—such as using unreferenced sources (including AI), copying or providing answers, using unauthorized materials, or impersonation—will result in zero points for the relevant assignment. While AI tools like ChatGPT can be useful, their use must be transparent. Students must verify AI-generated content, acknowledge its role in assignments, document prompts, and explicitly disclaim AI use.

Participation in this course requires successful completion of the entry exam for the specialization (SBWL) International Business. Please notice the information on https://www.wu.ac.at/iib/iib/studies/sbwl/entryexam

Incoming/Exchange students do not need to take the entry exam. 

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