The aim of this course is to form the students on the educated use of available Artificial Intelligence tools (i.e. chatbots) for business planning. The structure of the course will follow the traditional aspects of a business plan, from the identification of customer needs to the forecasting of cash flows, and will make use of Artificial Intelligence to refine each section of the business plan.

In practical terms, the students will work in teams and will use a selected AI tool to plan a business idea and assess its viability.

After completing this course, the students will have gained familiarity with the different components of a business plan with particular focus on:
Customer needs analysis and idea generation

Market and competitor analysis

Assessment of external factors that may influence the business

Assessment of revenues, costs, and liquidity needs

For each of these aspects, the students will have learned how Artificial Intelligence can help to gain additional insights and will have developed a mental attitude that will support them in the appropriate use of this technology and on the assessment of its output.

80% of the class hours

Theoretical introduction to the most relevant frameworks for each section of a business plan

Inter and intra team work

Team coaching on the application of AI to the provided frameworks

Final presentation: 70% (group assessment)

Class participation: 10% (individual assessment)

Reflection page: 20% (individual assessment)

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