In this course, students will revisit various areas of marketing that have been covered throughout their studies. These areas represent common domains in which alumni of the Master program are employed. The course serves as both a recap of the Master program, consolidating foundational knowledge as well as first practical experience, and an outlook into the potential professional futures awaiting the students.

1. Knowledge Integration: Synthesize and integrate knowledge acquired throughout the Master program in various areas of marketing.

2. Practical Application: Apply theoretical marketing concepts to real-world scenarios, as demonstrated in the Marketing Safari.

3. Critical Thinking: Develop critical thinking skills by analyzing and evaluating the effectiveness of marketing strategies observed during the Marketing Safari.

4. Communication Skills and Teamwork: Foster teamwork and communication skills by working in groups throughout the course and presenting the findings of the Marketing Safari.

5. Industry Insight: Gain insights into current industry practices and trends through firsthand accounts shared by alumni and other practitioners working in diverse marketing roles during the Conference Days.

6. Networking Skills: Develop networking skills by engaging with alumni and other practitioners during the Conference Days, establishing connections, and seeking insights into potential career paths.

7. Career Readiness: Increase readiness for future careers in marketing by understanding the diverse paths taken by alumni and other practitioners and identifying potential areas of interest.

8. Reflective Practice: Engage in reflective practice by critically evaluating personal and collective learning experiences from the course.

80% attendance required. If you miss (parts of) a class, please send us an e-mail beforehand.

Various teaching/learning methods are used within this course:

• Linking Theory and Practice
• Observation and Critical Thinking
• Group Work
• Presentation and Discussion
• Guest Speaker Sessions
• Q&A 
• Networking Opportunities 
• Peer-to-Peer Discussions

Marketing Safari Presentation: 50%

Fact Sheets: 40%

Reflection Tasks: 10%

Grade Key:

90,00 - 100,00%: Excellent (1)

80,00 - 89,99%: Good (2)

70,00 - 79,99%: Satisfactory (3)

60,00 - 69,99%: Sufficient (4)

0 - 59,99%: Fail (5)

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