The CEMS International Business Project (IBP) is designed as a real-life learning experience for students, providing a unique opportunity to gain insights into corporate practice of an international player. Student teams deal with a real-life management challenge as a one-term activity tutored by university faculty and the CEMS IBP partner.

Project partner: McKinsey & Co

Focus: Speed Up Social Mobility

Suitable for students interested in: management consulting, strategy consulting, HRM, employer branding

Projet partner: UNIQA

Focus: Developing UNIQA's international health insurance ecosystem

Suitable for students interested in: management consulting, insurance, corporate strategy, CEE

The aims of the CEMS IBP are

• to investigate and structure a complex management challenge that an aspiring international player faces
• to provide an in-depth analysis of the current state of affairs
• to provide strategic recommendations that are viable under the given organizational conditions

After completing this CEMS IBP students will have

• gained insights into what challenges an international firm faces in its management environment and how it deals with such issues
• learned how to analyze and structure real-life management situations
• combined and applied several conceptual approaches to the international management challenge
• received feedback from various stakeholders on the outcomes of their analyses and the viability of their recommendations

Students will have the ability to

• develop critical thinking and defend their arguments in front of corporate representatives
• organize teamwork and "sell" their solutions in a professional way, based on in-depth research and through solid presentation skills

Attendance of all sessions and meetings is a firm requirement for participation in this CEMS IBP project.

Please note the following:

• Possible changes: Due to the dynamic nature of projects, all information, contents, and dates can be subject to change
• Workload: When you plan your semester, consider that the CEMS IBP will require substantial time (approx. half the workload of a full semester). Thus, have in mind the workload of a CEMS IBP when determining your semester's workload.
• Attendance: Continuous attendance of all scheduled sessions and meetings is a firm requirement in this CEMS IBP. 

The sessions involve a mix of presentations, discussions, and workshops with both the project partner and WU faculty. Attendance of all scheduled sessions and meetings is absolutely essential as it is critical to the success of the project and will determine your grade. In order to support your work throughout the project, you will have plenty of opportunities to get qualified input and feedback.

Students' grades will be determined as follows:

60% team grade

• 10% work-plan presentation
• 25% mid-term presentation
• 25% final presentation

40% individual grade

• 20% peer feedback 
• 10% peer review
• 10% IBP commitment (attendance, contributions to discussions, dealing with questions from faculty and project partner, etc.)

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