Welcome Event on March 3rd, 04:00 pm - 05:45 pm, takes place in Building D5, Room D5.0.001.

Please register for either course 4081 or 4422 on LPIS. Registration for either of the two courses on LPIS is sufficient. You do not need to sign up for both courses.

Irrespective of which course you have signed up, the schedule of the Core Lecture is as follows:

• Implementation Sessions every week in room D5.0.001: Mondays, 02:00 pm – 03:45 pm, and Wednesday 23.04.25: 02:00 pm – 03:45 pm
• Once per semester: Either Monday or Wednesday afternoon, after the Implementation Session.

In this course, core theories and methods of entrepreneurship and innovation will be introduced and discussed. This course provides the theoretical basis for the Specialization Entrepreneurship and Innovation.  

In particular, we will cover the following ten modules:

• Module 1: The Power of Innovation
• Module 2: Individual and Innovation
• Module 3: Innovation Sources
• Module 4: Innovation Strategy – Market and Technology
• Module 5: Innovation Strategy – The Ecosystem
• Module 6: Innovation Marketing – Market Analysis
• Module 7: Innovation Marketing – Generation of Innovation
• Module 8: Innovation Intelligence Tools
• Module 9: Innovation Marketing – Exploiting the Innovation
• Module 10: Integration

After completing the course, students will be able to understand basic issues in the following areas

Students will know, understand, and being able to apply important theories, methods and empirical findings regarding entrepreneurship and innovation in its full breadth, in order to solve real world problems.

Students will also learn the following skills:

• Social skills
• Participating in different team work settings in order to solve problems/complete tasks
• Personal skills
• Analyzing various perspectives of a given situation, for instance a practical innovation challenge, and developing suitable solution strategies
• Independently organizing their time and preparing for class each week
• Communication skills
• Presenting and defending findings/solutions/ideas in a factual, logical and structured way, both in written form and in presentations
• Demonstrating argumentation skills (both verbally and in writing)

By successfully completing the Core Lecture, students will be well prepared for the challenges of real-world projects in the Specialization’s project courses.

It is strongly recommended to attend all of the scheduled sessions. While entrepreneurial students are expected to make an independent and responsible decision, experience has shown that active participation is a crucial success factor. 

If students are not able to attend the Implementation Sessions, they do not need to notify us of their absence. However, please note that there is no additional compensation opportunity for the missed appointment.

For more information please read below the "teaching/learning methods" and "assessment" area and particularly, attending the session on March 3rd is strongly recommended.

I. Module Introduction Session: A theory-focused lecture (on-demand videos for preparation on CANVAS)

• You are invited to watch the videos of the Module Introduction Sessions at a time of your choice. These instill an understanding of the theories, models, and concepts upon which the Core Lecture is based. Based on past experiences, you are strongly advised to watch these sessions before the respective Exercise Session / Group Seminar Session.

II. Implementation Session: An interactive session focused on training exam-relevant analytical and problem-solving skills (on campus)

• The Implementation Session will be held live from 02:00 pm – 03:45 pm.

III. Group Seminar Session: An interactive session held in small groups (on campus)

• Held live from either Monday or Wednesday afternoon, after the Implementation Session.
• You will be assigned to a group of 8-9 students; each group will attend one Group Seminar Session during the semester.
• Assignment of groups and Group Seminar Session slots will be random.

• Final exam (up to 100 points)
• Transfer questions based on the theories, concepts, and models introduced in the Core Lecture
• Final Exam grading: 
• 100 points attainable in total
• 50 points necessary to pass
• There is the possibility to earn bonus points during the semester 

Grading scale:

• 90 - 100 points > excellent (1)
• 77 - 89 points  > good (2)
• 64 - 76 points  > satisfactory (3)
• 50 - 63 points  > sufficient (4)
•   0 - 49 points  > fail (5)

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