Master's Degree Program in Marketing (2021)

Semester

Compulsory Subjects
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Research and Planning Techniques
  - Marketing Analytics (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
- Personal and Business Skills
  - Business Software Skills (5)
  - Personal Skills (1)

Additional links:

Business Software Skills

5 courses in Winter 2024/2025 found

1558

PI
2

Excel and Business Intelligence A
Baier R.

5 appointments from 12/02/24 to 01/27/25

This class is only offered in winter semesters.

1559

PI
2

Excel and Business Intelligence B
Baier R.

5 appointments from 11/28/24 to 01/28/25

This class is only offered in winter semesters.

1799

PI
2

From Database to Dashboard - SQL and Power BI
Ada S.

7 appointments from 12/03/24 to 01/23/25

This class is only offered in winter semesters.

1944

PI
2

Digital Content Creation
Bartenstein R.

8 appointments from 11/11/24 to 01/27/25

This class is only offered in winter semesters.

2286

PI
2

Generative AI
Chaudhuri S.

5 appointments from 01/09/25 to 01/30/25

This class is only offered in winter semesters.