Master's Degree Program in Marketing (2021)

Semester

Compulsory Subjects
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Research and Planning Techniques
  - Marketing Analytics (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
- Personal and Business Skills
  - Business Software Skills (5)
  - Personal Skills (1)

Additional links:

Digital Marketing

2 courses in Winter 2024/2025 found

1574

PI
2

Digital Marketing A
Abou Nabout N., Ada S.

8 appointments from 11/27/24 to 01/29/25

This class is only offered in winter semesters.

1575

PI
2

Digital Marketing B
Abou Nabout N., Ada S.

8 appointments from 11/27/24 to 01/29/25

This class is only offered in winter semesters.