The course introduces students to the study of international business communication. Grounded firmly in both linguistics and organisational discourse studies, the approach we will take is interdisciplinary, reflexive and critical. The questions to be addressed include the following: What does it mean, in both theoretical and practical terms, to look at management and organisation from a language and communication perspective? How can adopting such a vantage point contribute to managerial effectiveness in international settings? What mindset, knowledge and tools do researchers and practitioners need to understand and improve communication processes?

The overall aim of the course is to lay the conceptual and methodological groundwork for the Spezialisierung. Having attended and successfully passed the course, students will be able to:

• Appreciate the key role played by language and communication in management and organisational life.
• Recognise the relevance of linguistic choices for attaining communicative goals in international settings.
• Explain what adopting a critical stance towards language and communication means in the context of management and organisation.
• Distinguish between popular and scholarly approaches to language and communication.
• Reflect and present on published research
• Refine their communicative competence in an academic setting

As with all PI courses, you are required to be physically present in all sessions. You may miss up to two meetings of the PI (the equivalent of 5 hours). These conditions apply whatever the reasons for your absences may be.

The course combines input-oriented lectures with critical thinking exercises and hands-on analysis. During input sessions on linguistic devices, critical and academic thinking students will actively participate and critically reflect on the concepts introduced. Furthermore, in groups of three to four people, students will analyse, reflect on and present a study in the field of international corporate communication. This way students will be able to apply what they internalised about academic and critical thinking and will become experts in one of the “focus” topics of the course (identity, persuasion and power).

The final grade combines the following three criteria:

• Participation (20%)
• Presentation of a journal article on the expert topic (in groups of three to four students) (40%)
• Writing task (individually written) (40%)

GRADE SCALE

Less than 60 points: 5
60 and above: 4
70 and above: 3
80 and above: 2
90 and above: 1

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