This course allows students to gain insights into timely topics. The course captures the most current issues in contemporary marketing and consumer research. Hence, its content may change every semester as we invite different international experts from academia and practice to share their knowledge with our students. “Marketing Insights” provides a platform for in-depth and critical discussions of marketing and consumer research questions that are of academic, applied and societal relevance. It challenges students to apply their customer-centered knowledge to a broader context of real-world problems. Moreover, it adds to their professional training in marketing and consumer research.

Field trips to and workshops with:

• Henkel CEE GmbH, Vienna
• LOOP, Vienna Office
• Nina Ganahl, Suntory Global Spirits
• Sascha Worrich, W&K Wienerroither & Kohlbacher

The aim of this course is to strengthen competencies in the following areas:

• Application of core topics in Marketing
• Receiving insights into the Marketing of selected companies
• Discussion platform with leading decision makers in the national and international Marketing landscape
• Working with and analyzing multimedia resources
• Working on real cases and learning how to apply theoretical knowledge in pracitice

A detailed agenda and further information about all sessions including the excursions and guest talks as well as the tasks and assessment will be provided in the first session.

The didactic approach of this course is a mix of theoretical-conceptual input and applied elements.

The course consists of the following components:

• Group work and presentations
• Working with internationally relevant academic papers
• Working with multimedia resources
• Critical discussions of current topics
• Guest talks
• Excursions and m.core real world experience

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