The course is divided into the broad themes: Globalization, Internationalization, Global Strategy, Human Resources/Cross Cultural Management, International Finance, International Marketing, and International Supply Chain Management. The different topics are presented by the responsible professor and discussed with the students. The following themes will be discussed this semester:

• Globalization
• Internationalization Process
• Market-Entry and Selection
• Market Entry Mode
• Foundations of
  • International Human Resource Management
  • International Financial Management/Financing International Business
  • International Marketing
  • International Supply Chain Management

After attending this course, students will be able to:

• identify and specify the impact of globalization on several dimensions of trade and business environments
• explain the internationalization behavior of firms on the basis of current methods and theories
• develop basic internationalization strategies and rate them for specific contexts
• investigate strategic alternatives for market entries
• develop strategies for the management of multinational companies
• make decisions regarding human resource and cross cultural management
• deal with the uncertainty regarding management techniques and risk issues
• understand a firm's international financing decisions
• understand the basics of international marketing and international supply chain management

In addition, this course fosters the following soft skills:

• ability to rate and select theoretical concepts in the course of international business for specific cases
• develop practice
• oriented solutions for a specific problem based on theoretical concepts and models
• ability to convince others of their ideas
• presentation skills to present proposals of a solution stringently and convincingly
• ability to give feedback and to take criticism

Attendance is not mandatory.

Based on our experience, presence in all course units significantly helps to achieve good grades.

At the end of the course there will be a written exam! Additionally Students will be evaluated based on a case-analysis which they can pursue either alone or in groups of max 3 students.

20% Case Analysis
80% Final Exam 

ENTRY EXAM!

Please notice the information on https://www.wu.ac.at/iib/iib/studies/sbwl/entryexam

Incoming/Exchange students do not have to take an entry exam.

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