Welcome Event on October 7th, 04:00 pm - 06:00 pm, takes place in Building D5, 6th floor, Room D5.6.029.

Please register for either course 0047 or 0291 on LPIS. Registration for either of the two courses on LPIS is sufficient. You do not need to sign up for both courses.

Irrespective of which course you have signed up, the schedule of the Core Lecture is as follows:

• Implementation Sessions every week: Mondays, 09:15 am – 11:00 am, and Wednesday 23.10.24/06.11.24/13.11.24: 10.00 am - 11.45 am
• Once per semester per team: Either Monday or Wednesday afternoon, after the Implementation Session, 01:00 pm – 02:45 pm.

In this course, core theories and methods of entrepreneurship and innovation will be introduced and discussed. This course provides the theoretical basis for the Specialization Entrepreneurship and Innovation.  

In particular, we will cover the following ten modules:

• Module 1: The Power of Innovation
• Module 2: Individual and Innovation
• Module 3: Innovation Sources
• Module 4: Innovation Strategy – Market and Technology
• Module 5: Innovation Strategy – The Ecosystem
• Module 6: Innovation Marketing – Market Analysis
• Module 7: Innovation Marketing – Generation of Innovation
• Module 8: Innovation Intelligence Tools
• Module 9: Innovation Marketing – Exploiting the Innovation
• Module 10: Integration

It is strongly recommended to attend all of the scheduled sessions. While entrepreneurial students are expected to make an independent and responsible decision, experience has shown that active participation is a crucial success factor. 

If you are not able to attend one class (or more classes) of the Implementation Sessions, you do not need to notify us of your absence. However please note that there is no additional compensation opportunity for the missed appointment. If you miss an Implementation Session you cannot collect the respective bonus points for Module Checks or Short Module Quizzes. The same regulation applies for the Group Seminar Sessions or the Entrepreneurship Talks.

To take part in any in-class assignments (e.g., Short Module Quiz or Module Check), you need to be present for the entire duration of the Implementation Session. Failure to do so will be considered (attempted) cheating and penalized.

For more information please read below the "teaching/learning methods" and "assessment" area.

I. Module Introduction Session: A theory-focused lecture (on-demand video on CANVAS)

• You are invited to watch the videos of the Module Introduction Sessions  at a time of your choosing. These instill an understanding of the theories, models, and concepts upon which the Core Lecture is based. Based on past experiences, you are strongly advised to watch these sessions before the respective Exercise Session / Group Seminar Session.

II. Implementation Session: An interactive session focused on training exam-relevant analytical and problem-solving skills (on campus)

• The Implementation Session will be held live from 09:15 am – 11:00 am.
• You will need to take a Short Module Quiz on the respective module at 09:15 am, i.e., immediately at the commencement of each session. The idea is to provide an incentive for continuous learning during the semester. The lecture slides and Module Introduction Sessions will help you to prepare for this. You will receive 1 point for each quiz that you pass successfully (i.e., a maximum of 10 points throughout the semester).
• Structure of the Implementation Session: 
  • Short Module Quiz including an interactive discussion of solutions after the quiz
  • Module Pitches
    • The idea is that you identify a current example/case for the module content and train your pitching skills by preparing a 90 second pitch together with another student for the respective module.
    • Module pitches are done in teams of two students, once in the semester. You can receive a maximum of 6 bonus points in total (under the general assumption that the workload is split 50:50, this means up to 3 bonus points per student).
    • Assignment of groups and Module Pitch slots wil be random.
  • Professor Franke will explain an exemplary Module Check and a good answer. This will provide you with guidance on how to read, comprehend, and solve a Module Check.
  • You will then be provided with a Module Check question that allows you to earn further points.
    • You will have 5 minutes to discuss the Module Check question with your peers in the classroom.
    • Then you will have 10 minutes to write an individual answer to the Module Check question.
    • After ten minutes, you have the opportunity to submit your individual answer (given you passed the Short Module Quiz successfully) for this session. For obvious reasons, the time to submit will be limited.
    • Submissions will be graded randomly twice per student during the semester. You can receive a maximum of 5 bonus points (i.e., a maximum of 10 points throughout the semester). If you are not graded, you will still receive feedback as a learning opportunity. Please adhere to fairness and integrity, as all submissions will be automatically checked by a plagiarism analysis software. You will get the grading and a feedback in the week after the submission. 
  • The session will be interactive, and you are warmly invited to provide alternative answers and ask questions. In previous semesters, active and engaged students were successful in the Final Exam, whereas students who did not actively make use of this opportunity often failed the Final Exam.
  • Participating in any point-accruing activity without full attendance in the respective session will be considered cheating and dealt with accordingly.

III. Group Seminar Session: An interactive session held in small groups (on campus)

• Held live from 01:00 pm – 02:45 pm.
• You will be assigned to a group of 8-9 students; each group will attend one Group Seminar Session during the semester.
• Assignment of groups and Group Seminar Session slots will be random.
• You can receive up to 10 points depending on your performance.

Total attainable points: 142 (but we will use a grading scale of 0 to 100)

• In sum a maximum of 42 points attainable outside of the exam
  • Short Module Quizzes at the beginning of Implementation Sessions (up to 1 point each = up to 10 points in total)
  • Module Checks during Implementation Sessions (up to 5 points each = up to 10 points in total)
  • Performance in Group Seminar Session (up to 10 points)
  • Module Pitch (up to 3 points)
  • Attendance of an active participation "Entrepreneurs Talk" event series (2 points for each event = up to 4 points in total)
  • WU Startup Stories (up to 5 points)
• Final exam (up to 100 points)
  • Transfer questions based on the theories, concepts, and models introduced in the Core Lecture
  • Final Exam grading: 
    • 100 points attainable in total
    • 50 points necessary to pass

Please note: You need to have attained at least a passing grade in the Final Exam (i.e., 50 points) to pass the Core Lecture.

Grading scale:

• 90 - 100 points > excellent (1)
• 77 - 89 points  > good (2)
• 64 - 76 points  > satisfactory (3)
• 50 - 63 points  > sufficient (4)
•   0 - 49 points  > fail (5)

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